Write Killer Articles That Sell - Part 2:

In this part we are going to look at the structure of your articles. An important point to remember is to make sure you write relevant articles. So if your title says “Play Effective Soccer” you will need to provide information on just that. Don’t ramble about how to buy soccer gear or what the latest soccer result was. Provide information on how to play effective soccer, such as training tips, tactics, techniques and more.

 

Headline:  The headline or title is probably the most important step in getting visitors interested enough to click through to your article. It is also the most difficult one as we can’t use titles that are as long as a paragraph. We need to catch people’s attention straight away. If we don’t they are gone – forever!

 

Introduction:   In the Introduction paragraph we are trying to establish a connection between the article and our readers. What many inexperienced writers do is write something along the lines of:” this article is to explain how” - I can pretty much tell you that this is bad. There are better ways to convey your message in the article. One thing that will help you is to write exactly how you tell a story. When you tell a story you don’t start out by saying: this story is about…No, you say something like:” yesterday, I went shopping at my local butchers. You won’t believe what happened next.”

 

This will create attention and expectancy with your audience. If you can “magnetize” your audience when writing they will eat out of your hands.

 

Main Content: The main content is the body of the article. It will serve to cover some of the main topics of our article. It is impossible for us to relate all the information about a certain subject in one article. Remember, the main reason we write is to bring traffic to our website, make money or get better search engine rankings. All those things fall back to one thing in the end. We are here to make money. So don’t tell them everything on the topic you write about.

Wet their appetite and draw the closer by wanting more. It’s the attraction factor of our words that will determine our writing skills and success level.

 

Resource Box:  As you know by now the resource box is the backdoor of our articles. By creating a catchy resource box you will get people to click from your articles to your website. Bait them with something like a free report, or an e-book. After all you want them to click through don’t you?

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