Choosing a Domain Name

 

One of the more important things we do as internet marketers is finding and choosing a good domain name. Choosing a domain name that represents our business is an essential part of our business. Others need to understand what we market. 

And choosing a suitable domain name will certainly do this better than anything we can say or do. Many people make the mistake of choosing domain names that have numbers or too many hyphens in it. This isn’t good for SEO purposes. Search engine spiders don’t necessarily crawl our sites for numbers and trying to state that you business serves needs4others.com is not cutting the deal.

 

To register a domain name you need to visit a domain registrar’s website such as www.godaddy.com. I have used their services for over 3 years now and have never had a problem with them. I have registered and used over 50 domain names with GoDaddy so far. So I certainly know how domain registration works.

To see whether a domain is available you simply type it into the field provided on their website. Make sure you omit the .com from the search. If you find something that represents your business, then you can register it. For a yearly registration you can expect to pay around $9. 

I would recommend that you choose manual re-registration down the track. If you let GoDaddy do it for you, you might pay for a domain again, even though you don’t require it anymore

 

Read the small print through the registration process so you won’t find any surprises. It really isn’t hard to do this. What is much harder is to choose a suitable domain name. 

Let’s say you are in the business of online flower delivery. Choosing a domain name like www.onlineflowers.com will bring the message across to your potential customers. The hard part is to find an available domain name that hasn’t been taken yet. 

If you would choose the domain name www.kristysflowers.com alternatively, then people would say who is this Kristy? I understand she deals with flowers, but from the domain name I would not see, that she delivers them online.

You see where I’m trying to go with this? As Kristy you would miss out on tons of free targeted traffic, simply because your chosen domain name wouldn’t sell the product for you by stating what you offer.

 

This can be a make or break of any online business. Choosing a suitable and useful domain name is the hardest part of starting your online business. 

The least your domain name should contain is a suitable keyword for your business. 

Choosing a keyword enriched domain name will get you indexed by the major search engines much faster.

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