Do's and Don'ts of EBay Selling

In our last installment on EBay, we briefly went over the art of writing an ad for your EBay auction. In this installment, I thought I'd go over some basic do's and don'ts. You'd be surprised how many people make a mess of their EBay campaign, not so much because of the things that they do wrong, but from the things that they're supposed to do that they don't do at all. In this article, I hope to touch on a few things that will make a big difference between success and failure when it comes to selling on EBay.

One of the biggest mistakes that people make when selling on EBay is they just don't treat it as a business. They figure this is just some part time hobby and treat it in that fashion. Let me tell you, EBay is one of the most serious business models out there. If you treat it casually, you'll end up getting negative feedback and ultimately, not very many sales. As I tell all my people, either do it right or don't do it at all.

If you're going to do this right, especially if you're selling physical goods, you're going to need to get an excellent quality digital camera. You MUST include photos with all your ads. Showing photos on EBay reinforce for the buyer what he or she is getting. If it's a used item, they will want to see what kind of condition it is in. If you just tell them that it's in good condition, it is not going to be good enough. There is an old saying; seeing is believing. So do yourself a favor. Do this right and get a good digital camera. You'll be taking a lot of photos to sell your wares on EBay.

Another whopper of a mistake that people make is that they buy too much. They have all these visions of selling hundreds of items of a product on EBay and then when the smoke clears, they've only sold a few items. Don't dream. Be realistic about your expectations. Buy ONLY what you feel confident you can sell. Unless you are wholesaling, where you have to buy in bulk, you can always go back and buy more of the product.

Here's a big mistake that people make on EBay and I really don't even want to bring this up because I like to think that most people are honest, but unfortunately, many are not. So I will say this once and I hope it sinks in. Don't even THINK about perpetrating a fraud at EBay. If you are caught, your account will be deleted and you will be banned for life. Run your business honestly and ethically.

Finally, and this isn't something that's required, but I do suggest it. As your EBay business grows, you will find that you can't do everything yourself. Get a partner. Divide up the work. You will ultimately make a lot more money than you can if you are doing this yourself.

By following the above tips, you'll make your EBay selling experience a lot easier and a lot more profitable.

 

 

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