How to Survive As A Clickbank Affiliate
I just have to laugh at some of the ads I see. "Make easy money as a
Clickbank affiliate". Let me tell you, if it was that easy, 95% of all
Internet marketers wouldn't be failing at this business. So it's time that somebody
printed a Clickbank affiliate survival guide. While this article can't possibly
replace an entire guide, it is the hopes of this author that it will at least
alert you to some of the things that as an affiliate you should be on the
lookout for. Otherwise, life as a Clickbank affiliate can be a real nightmare.
Probably the biggest pitfall of being a
Clickbank affiliate is the competition. What most people don't realize is that
they're not alone in the world. Clickbank probably
has the largest affiliate base of any affiliate network on the Internet. So if
you're going to have a chance of success, the first thing you want to do is not
try to compete with the guys promoting the flavor of the day.
This is probably
the easiest thing to avoid because of the tools that Clickbank gives you. The
Clickbank marketplace may very well be the greatest thing to come to Internet
marketing since the dawning of the autoresponder. At the marketplace, you can
see every product that is being sold and make an informed decision as to what
products you want to sell. How do you do this? You do this by examining the
stats.
The stats that Clickbank tracks are dollars
per sale, percent per sale, percent referred and gravity. Let's take them one
at a time and point out what you'd like to see in each.
Dollars per sale is a simple stat. That is
how much you will make on each sale. Ideally, you want to look for products
that pay the most, especially if you are going to use Google Adwords to promote
these products, which can really eat up profits quickly.
But this is not the only thing you want to look for.
Percent per sale is the percent of each sale that the affiliate gets.
Ideally, you want at least 50% on each sale. Some products pay as much as 75%
or more. Of course, these products are more popular and harder to sell because
of the competition.
Percent referred is the percentage of all sales that come from affiliates. This
is a very important figure and usually coincides with the next stat. Ideally you
don't want to compete with those products where 85 to 90% of the sales are
coming from affiliates.
Gravity may be the most important stat of all to gauge competition. This
figure tells you, roughly, how many affiliates are promoting this product. If
you want to sell something with little competition, you want to look for
gravity numbers under 20.
Okay, putting this all together, ideally, these are the numbers you want to
look for:
Dollars per sale - $25 or more
Percent per sale - 50% or more
Percent referred - Less than 70%
Gravity - Under 20
Believe it or not, these products exist. You just have to find them. When
you do, you have found products that you will have a decent chance of selling,
especially if you use Google Adwords and mind long tail keywords. These are
just some basics on how to survive as a Clickbank affiliate.
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