How to Broker a Joint Venture
Brokering a joint venture is a lost art. Very few people really have what it
takes to do this successfully time after time. When you think about it, that's
a sad thought. Joint venture brokering can be one of the most lucrative deals
going, and you don't even have to know anything about building web sites,
creating digital products, writing sales copy or any of that stuff. Your job is
simply to bring the people together who do those things and are looking for
joint ventures. As I said, it's a lost art. And while this article can in no
way teach you all you'll need to know about brokering a joint venture deal, it
will at least give you some idea of what's involved and what you need to be
able to do so that you'll have enough info to make an informed decision as to
whether or not this is something you want to get into.
Brokering a joint venture is no more than finding two or more people with
diverse talents and skills and bringing them together for the purpose of
creating a business. In order to do this, the first thing you need to do is
find out who is looking for joint ventures. This
isn't as hard as it seems. See, on many of the Internet marketing forums,
especially the great Warrior's Forum, there is a whole section of joint venture
proposals. All you need to do is check out some of the ones that have been
there for a while and see which ones aren't getting any bites. Once you've
found one where somebody is looking for a partner with certain skills, you then
go out looking for that partner. How? The same
way you found the first person. Look in forums. Look at classified ads.
Eventually you'll find a match.
Now, that's the easy part. The hard part is
getting these two people together. And with joint ventures requiring multiple
persons, it gets even harder. What you have to do next is contact one of the
parties. Tell them that you have found
somebody who may be interested in your proposal. Ask this person to give you a
complete description of what it is you want to be done. Tell
him that you will then present his offer. Tell
him that if he wants to pull this off, he has to be flexible. If he really
wants this bad enough, he'll do as you say.
The next step is to contact the other
party. Tell that person that you have somebody
who is looking for a joint venture that may just fit in with what they're
doing. Present him with the offer and see what the person says. He may say no.
If he does, don't take no as the last answer. Ask him why? Ask him what he
would need. Tell him that you could go back to
the other party with a counter offer. The
person may say that he has no interest at all still, but he might make a
counter offer. If he does, bring it back to the original person. Tell
him that this is the only way that this is going to go down.
Eventually, one of two things will happen. Either the deal will fall apart
or both parties will accept. This is where you
inform both of them that there is either an up front fee for you to bring them
together or that you need a certain percentage of the venture, or both. You're
pretty much in control here. These people will
have want they want but only if you deliver. You've pretty much got them by the
throat. But be reasonable. If you ask for too much, they'll both tell you to
take a hike.
Yes, brokering a joint venture is definitely a lost art, but if you work at
it, you'd be surprised at some of the deals that you can pull off.
Source:
© www.TheWritersManifesto.com