Email Marketing Statistics

I don't know why, but people love statistics. Most don't do a darn thing with them, but people love statistics. Do YOU love statistics? Well, if you do and you're into email marketing or interested in getting into email marketing, these statistics may surprise you, or not. Hopefully, you'll find them useful and they will give you some idea of whether or not it's going to be worth running that brand new email campaign of yours.

Okay, here's a great statistic and a question that I get asked a lot. What's the best day of the week to send out your email campaign? Well, I was going to say Tuesday, based on my own level of success with Tuesday mailings, and when I looked it up, sure enough, Tuesday was the top day of the week with 25.4% of emails sent on Tuesday getting opened. Tuesday is closely followed by Wednesday and then Thursday. The worst days of the week are Saturday and Sunday, both under 1%. I kind of knew that too.

What about the best time to send emails? Well, it seems that this would be either early in the morning or late in the evening. Most likely this is because early in the morning people are just getting into work and the first thing they do is check their email. The evening reason is probably because most people are getting home from work and again, are checking their email. Seems logical, right? See, you don't really need statistics. Just a mind thinking in a logical manner.

To further back up the stats above, do you know that almost 75% of all emails delivered get opened between 6 AM and 6 PM? Just goes to show you that once people are home and done with dinner, they're done with the computer. It's onto American Idol and Dancing With The Stars. So, if you're thinking of running an email marketing campaign, send your emails out early.

Here's a stat that a lot of people are interested in. What percent of your emails do you think get delivered and does it matter which ISP it is? Well, the answer to the second part of that question is that it most certainly DOES matter. Many ISPs are notorious for blocking emails, no matter how clean they are. For example, while CompuServe only blocks 11.8% of all emails coming in, which is the best, Excite blocks, hold onto your hat, 50.7% of all emails coming in. So, if you have an Excite account, forget about getting many of the emails that you're looking for.

This is a stat that may surprise you with all the spam flying around. Did you know that 95% of all emails delivered are can spam compliant? I find that odd, since Excite blocks 50.7% of your email and even CompuServe, which is the best, still blocks 11.8% of your email. So a lot of email that isn't really spam is not making it through.

I could go on, but I think that's enough for now. Did you find those statistics interesting? Will they help you with your email marketing? I hope so. As for myself, I just send the mail and hope for the best.

 

 

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