Those of you who have ever constructed a sales page trying to stick to the copy-writing laws of success know how frustrating it can be to get it right. Initially we tweak and tumble the site from being too long, too short too bare too stuffed and many other things. Selling is an art. An art that requires full knowledge of marketing and human motivation factors. Another aspect is the writing routine. The more we write, the better our copy will be. For all I know it might even be beneficial to study psychology to understand what drives humans to buy things. Understanding psychology will make us a better copywriter.

But before you run off to book your psychology or copy-writing course you might want to read on. The powers of copy-writing are very strong but oh so subtle. When we are conjuring up a design for a sales page we know, that in the end we have only one change at converting our visitor into a sale. And that chance is right in the first 10 seconds or so. If we fail to grab our visitors attention, he will be gone in an instant. Goodbye forever.

So how can we become masters at copy-writing ourselves? Do we really have to spend hundreds of $ on a copy-writing course? Or should we seriously think of getting a PhD in psychology? Certainly not! Sure, it helps to do exactly that, but it isn’t necessary for success.You can instead study your competition. You know, the best freelance writers don’t necessarily make great copy-writers. Those that make a killing on the Internet. Even off line marketing reveals many factors of human motivation. Not to forget the media. Instead of switching off those annoying TV ads, study them. You will learn to see patterns and hints. You will start to recognize what drives people to rip out their valets in a frenzy and it will help you in your own business to make sales.

A good idea is to start a collection of swipe files. Swipe files are files you collect of things that stand out to you when you browse the Internet or read the newspaper. Whether it is headlines, sub - heads or sales pages in general. Study what others do and learn. It will ease your own personal road on copy-writing to success and make you a better marketer.

Monika

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