Some of you might have heard about long tail keywords, others might have not. For those who are unsure about the meaning of long tail keywords I will try to explain them to you. First of all we all know what keywords are right? So what differs a normal keyword from a long tail. If you take writing for example. Writing is a very popular keyword. To find a long tail keyword with this subject you will need to go to a popular keyword research tool such as Free Keywords.
Type your keyword into the search box. In our example we are going to type the word “writing”. The search tool will return many assimilated keywords in regards to your main keyword.
The way to determine a long tail, first you will need to scroll down and look for those keywords that contain at least 3 words. Preferably you are looking for 4 or even 5 words. Something like “writing farewell speech” or “writing letter of retirement”. If you think you found a great long tail that might work for your business, then great, but before you get too excited, there are a couple more steps for you to complete the whole process.
Open up a new browser window and go to Google. Type the long tail keyword you just found into the search bar and see how many competing websites you would have on this term. If the number is less than 5,000 sites and there are ads displayed, then you might have just hit on a undiscovered gold mine.
Sometimes it also pays to do your searches with inverted commas. This isn’t relevant to the potential searches of your targeted niche, but it helps to determine, whether you have hit on a truly great long tail keyword.
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How To Research Long Tail Keywords…
Understanding how long tail keywords work is half the work in getting great search engine rankings….
Monika - Great Information. Especially when writing in a niche, using the long tail is essential. Of course the keyword does not get as many searches on it, but those searches are much more targeted.
You are welcome Heather,
That’s correct. Also this is why it is called a niche too. The popularity f searches is a lotless but the traffic is worth more.
Monika
But sometimes its almost impossible to find long tail keywords with less than 5000 sites..
Do you have any probable advice on maybe the “OK range” with which a long tail keyword is considered useable or marketable?
Jasa