Drifting has two major meanings. The first is a term used in motorsport where the drivers drift at high speed sideways through a pre-destined course and the second is the act of wandering from a set course or point of attention.
While drifting can be an art (as in the first example), it can also be a hindrance. Drifters can be very happy people indeed. If there is no need to hurry, then drifting can become a fascinating past time that can bring us much pleasure.
In business however drifting will eventually result in shutdown as he who drifts can not purposely build a business.
To do that we need specific targets, milestones that help us put one foot in front of the other until we reach our destination. Just imagine a climber to Mt. Everest. While Friar and I never intend to climb this mountain, it lends itself to what I’m trying to convey.
When we are at base camp level we are trying to acclimatize to our business, the surroundings and the people we deal with. We get friendly with some and squirm at others, but if we are not liking what we see, we will most likely turn around, never to return again.
Plus the cost to get to base camp is tremendous for most. Whether it is your lifetime savings, your time, or your effort, getting to base camp does take some planning beforehand.
Camp 1 to camp 4
Those intermediate camps are synonyms to what we do in business. Like the climber to Everest who slowly trudges his way up that massive mountain, stopping frequently to suck in massive gushes of air, we do the same in business.
We walk, stand still, take stock and then walk some more. Sometimes we even walk backwards. Sometimes people die and we see them strewn around the Internet. Remnants of once healthy blogs and websites are a mere shadow of their earlier glory. We step over them on our mission to the top and cast a pitied glance in their direction before we forget all about them on our move to the top.
The death zone
This is were you are exposed to the dangers of business death. When the icy wind of the peaks blow over your head and the air becomes so thin that every step is like someone is plunging a knife into your heart.
Surviving the death zone of business is often tough and takes time. Death lurks from many angles, often the most unexpected ones too. Be aware. Be ready.
You made it. Instead of drifting along with the masses you actually climbed the summit. Up here it is all sunshine and fun. The clouds feel so close that you want to reach out and touch them.
Go on – I give you permission to do so.