Niche marketing is big business on the Internet. This post is another installment on my Freelance Writing Guide For New Freelancers. Most people find it hard to imagine what exactly this involves. Niche sites can be built on different platforms, using several models of advertising.
To help you see the bigger picture, here is a list of how a niche could be constructed:
- BANS sites
- A product specific site
- A service specific blog (like freelance writing)
- A site targeted for Adsense income
- An affiliate product site
- A physical product site, involving postal shipping
- and more
Writing for niches as a starting block for freelancers
For budding freelance writers niches provide the ideal platform to get their feet wet. As a matter of fact I have recently employed a new freelance writer to help him get off the ground financially.
He writes articles for my niches, which I wouldn’t have time to build as fast right now, since I’m so busy with clients. Having him write for me takes the self imposed pressures off my back. Plus I can use his articles to populate my niche sites faster, while still concentrating on my primary business.
My main motivation behind building my own niche sites is to create residual income besides my freelance writing income. Residual income is my retirement money. It will allow me to take long term holidays in the future, while only having to work a few hours each day. My niche sites will also provide me with additional funds like sick pay, bonus income and added financial security.
Since there are a lot of niche marketers looking for writers, it is an ideal way to get started in this industry. As a matter of fact, that is how I started. Most of my work in the beginning stages of my business was writing for niches.
Added benefit – great understanding of SEO
Doing this has actually helped me greatly in understanding SEO and writing highly focused keyword articles. This is huge, since SEO based articles pay handsomely.
I could seriously write just about any topic now and use keywords accordingly to rank them well in search engines. Obviously the higher the competition, the more on page and off page SEO will have to be done by the site owner.
Breaking into niche writing
If you want to break into niche writing, then I suggest you seek jobs from the various freelance writing job sites.
These job sites will form the foundation of your writing business and help you to attract higher paying clients in the future. Having a great understanding on how niches work will help you as a writer in the long term. Writing for niches is not hard and if your English is a little short of being perfect, niche sites are the best way to sharpen your skills without losing face.