The truth is out! If you ever doubted that blogging was more than a social media experience, think again. In fact, blogging is only one of two things:
- A social media experience
- A search engine driven medium
Unless you visit other blogs and spend some time commenting, nobody will ever show up on yours in return. I know because I have purposely experimented with that over the last month. As you can see, my last two posts have next to no comments, while previously I received dozens on each posts.
This goes to show that search engine traffic is your bread & butter if you ever intend to:
- Get decent traffic without having to lift a finger after you published your posts.
- Earn income through your blog.
The truth is that most of us want either of this, if not both. So unless you have hours to invest each day to go visit other blogs and do the social media circus, your own readership will diminish.
On the other hand, if you rank well for many related keywords on search engines, your traffic will always be stable and that is why you should always try to optimize your blog for SEO and SEM.
I have a confession to make
First off, I’m pissed off at Google. For some reasons, when I changed my blog theme my PR dropped from a healthy 4 to 0. But not only that. Up until then I was ranking well for my target keyword on Google. The last time I checked I sat on number 16 in the global rankings which is close to first page.
Now I can’t even find my blog in the top 100 of this keyword search which to me indicates that I might have been penalized. Trouble is what for. I do everything by the books so what in the heck is going on?
This was he result of 18 months of effort and hard work, building my blog step by step, doing the right things (no black hat) to get my blog ranked well naturally.
Imagine the surprise I had when I discovered what happened. Upon talking to some friends who are technically a little more talented than me, even they are puzzled as to what happened.
To my knowledge, I have done nothing wrong and if I could contact Google I would, but the problem is I can’t seem to find any contact details on the Webmaster’s site to do so. Some people told me not to bother as they don’t get back to you anyway. Go figure!
If you wonder why I am pissed off it is because I was so close to attract good paying advertisers to this blog. People usually don’t want to advertise unless a blog has decent PR and search engine rankings.
I even left a comment on Matt Cutt’s blog and asked for help but he simply deleted it and never got back to me. I don’t mind him deleting the comment, because I told him he could, but I expected him to have more backbone and at least point me in the right direction by email or even here with a short comment. This just shows they really don’t give a rats ass about us, unless our name is CNN or some other big named site.
I’m sure he is busy as hell, but so am I and I always help my readers or those who send me an email asking for help.
The reason I did go to Matt’s blog is because Google is so stingy with their contact information that unless you probably dig 10 layers down you will never see it. I can understand this in some ways, but if you are desperate like me, you want answers fast.
The worst thing is not knowing why something happened to you. It sucks!
Is it too much to try to monetize our blogs?
Up until now I have provided readers with a ton of helpful content to help them get started with their own freelance writing career. I hardly ever bothered with affiliate links and such, always thinking that once my blog has a PR 5 I could attract corporate businesses who can pay me for adds instead.
But now this has happened I wonder why I even bother to be honest. It is OK to try help people, but eventually everybody likes to make some money with their blogs.
After 18 months of helping others I don’t think it is too much to try place some ads on the site (naturally with the nofollow link attribute).
So my question to you is this: are you a social blogger, not interested to make money with it at all, or do you hope to make a few dollars here and there with your blog?