Comments on: Your Branding Baby Steps

By: Monika

Monika — Tue, 10 Mar 2009 08:04:17 +0000

@ Brett: I have a feeling that your little township is even smaller than mine and your choices are more so limited due to the size of it. I remember those places friar described, LOL, heck i even remember the supermarket odyssey. I have to say though, it isn’t as bad here.

By: Brett Legree

Brett Legree — Sat, 07 Mar 2009 10:43:54 +0000

I love that you mentioned the offline world and living in places with limited choice – I know that first hand.

When I think of branding I am reminded of a successful restaurant owner who sadly moved on from our town about 18 months ago (for other reasons – the business was booming!) – he did all of these things, and he had quite the brand even when his business just opened.

Now that he is gone, we are stuck with the same-old, same-old negative branded places but what choice do we have if we don’t want to eat at home?

Places like the one Friar described, where it is “too late” to serve you breakfast, but they’ll sell you a fried egg sandwich for lunch!

(And then they won’t improvise either – the fried egg sandwich is on the menu, but they wouldn’t put a fried egg on a hamburger for me…)

By: Monika

Monika — Sat, 07 Mar 2009 00:40:25 +0000

@ Cath: I remember you talked about your last business in some of your posts. I totally understand where you are coming from. I see this at my hubby’s workplace right now. He’s had nothing but trouble trying to get good people who actually want to work and to me it looks like they are building a family of employees then something happens and whoosh they are gone again. You are obviously doing the right thing.

By: Cath Lawson

Cath Lawson — Fri, 06 Mar 2009 21:40:52 +0000

Hi Monika – This is excellent advice. As you say, getting more customers is definitely a numbers game and you can make it happen, by making the necessary contacts.

At the beginning of my second business – nobody knew who we were, or what we did. And I always made sure I asked our customers how they’d heard about us.

One of my most exciting moments was when I asked someone the question and they started rhyming off all the different places they’d heard of us and told me we were a really well known business.

That was way more exhilirating than any money we made. And thinking about it makes me want to do it again but I want to do it on my own. I really need a long break from employing people. In a lot of ways, it’s like having a heap of extra kids. And with 2 of my own and 3 step-children – anymore is hard work.