This rule is to comply with Google‘s rules and if you are caught with your pants down it could mean goodbye Adsense account. Interestingly enough I keep coming across many niche sites who fail to comply with this rule and to me that indicates that either these webmasters are not aware of the TOS of Google or else they are simply too slack to care.
A couple of days ago I received an email from Google to inform me of important new changes in their system. These changes directly influence us at the front.
This is the email text you need to pay notice to:
We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.
Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at
For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.
We appreciate your participation and look forward to this upcoming enhancement.
The Google AdSense Team
***** end of email
April the 8th is the date by which you have to be ready for a visual inspection I guess.