Do You Ghostwrite?
A successful freelance writer offers a broad based set of skills. They cast a wide net in order to service as many clients as possible. Most freelance writers will take on jobs that involve article writing, blog posts, SEO (Search Engine Optimization) key word articles and the like. Some may even work actively to query and write articles for magazines. A well-rounded freelance writer will also be open to ghostwriting.
What is Ghostwriting?
Simply put, ghostwriting is the act of writing material for someone else who is lacking either the skills, time or know-how to do it on their own. Here are some examples:
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A big time celebrity holds the public’s attention. They may have an interesting life story to tell, or maybe folks would just be interested in reading about them because of their notoriety. Chances are they are not a writer and they would use a ghostwriter to research, interview and tell their story.
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A doctor has been collecting research and data on an interesting aspect of their field for years. Now they want that information collated and published.
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A lay person wants their memoir written to be passed on to family members.
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An entrepreneur wants several short e-books written on a specific topic or topics.
The possibilities are nearly endless. When you think about it, nearly every client you work for is hiring you to “ghostwrite”. If they want ten keyword optimized articles, it’s because they do not have the time to research and/or write the article for themselves – that is why they hire you.
Ghostwriting Tenets
Understanding that nearly every ghostwriting project may be a little different, here are some basic points to keep in mind:
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Typically, when you complete a ghostwriting project you give up all of the rights to the material. If you ghostwrite the book for Alaska Governor Sarah Palin, your name will not appear anywhere in the book. As far as most folks know, she “wrote” the book. Hence the term ghostwriter – you write it, but nobody can see you.
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In the above scenario, you know that the book will sell millions of copies. In lieu of receiving any royalty, you would charge a very hefty fee for your work – perhaps as much as in the hundreds of thousands.
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Any ghostwriting project can be a very perilous journey. There is a long term commitment and if things go south half way through, you need to be protected. It is worth the time and expense to have an attorney draft a iron clad contract to protect the rights of yourself and your client.
If you dive into the world of ghostwriting, you need to be prepared to live the project for the foreseeable future. You would need to cut down on any other commitments or you will find your plate too full and everything will suffer.
Ghostwriting can be wonderfully challenging and lucrative as well. Remember that it is not something to be entered into lightly and good communication with the client is the real key to success. There are a number of resources available on the web to help you get started as a ghostwriter. Take the time to research and learn everything you can before entering into an agreement with a client.
Do you have any “ghost” stories to tell? What ghostwriting lessons have you learned?







Monika | Jun 17, 2009 | Reply
@ George: Thank you for this insightful post. I myself do a lot of ghostwriting; from eBooks for well-known marketers to articles of home-based entrepreneurs, and web content for corporations I have just about covered most aspects of ghostwriting.
I do know of writers who refuse to ghostwrite because they like to see their name on their work. I think if you think like this you lose many opportunities in the process.
It would be great to see what other writers think about this.
Writer Dad | Jun 19, 2009 | Reply
Hi George!
Yup, I ghostwrite for a living. Right now it’s my number one source of income. I don’t care about seeing my name on the byline at all. At least I get to play with words until I make enough to follow my muse.
Cath Lawson | Jun 23, 2009 | Reply
Hi George – Interesting – I had no idea there were so many avenues for ghost writers to explore. I had assumed that most of the work was autobiographies for celebrities.
Jubi Headley | Jul 12, 2009 | Reply
One avenue that I’ve found relatively fruitful, that many folks don’t seem to think about, is writing op-ed pieces, speeches, mass constituent/customer letters and e-mails, and the like on behalf of local politicians, nonprofit organization executives, business leaders, etc. I’m not wed to seeing my name on everything I write – my specialty is actually grant writing, and in that field I’ll never have my name attached to any project. I get all the credit I need from the client’s satisfaction with my work – and, hopefully, from their repeat business. Can you think how lucrative it could become if every time the largest local foundation in your city, for example, needed to write a communication from one of its leaders, you were the go-to guy (gal)? Something to think about…
Monika | Jul 13, 2009 | Reply
@ Jubi Headley: Now those are great suggestions provided they fit within a writer’s ability and interest. I feel that political writing does need a writer with interest for the topic, otherwise it would be just too hard to write with conviction and poise. Personally I do not like politics and would never write in the field because of my lack of association I guess.
But to consider writing speeches and other op-ed pieces is certainly a great idea. I do believe these are a great market for writers from what I have seen advertised on many job bidding sites.