I’m going to take a grand leap and assume that a lot of readers here are freelance writers with their own web site. I know I fall into that category. I want you to step back and take a look at your website for a moment. What is your goal with it? Is it to bring freelance writing jobs in or is it to build your own personal brand as an author? I’ve been going along with the assumption that mine is a little of both and I’m now thinking that the approach may be flawed.
But George, why not both?
Good question. Here’s what I think: As much as I love the variety of work that freelance writing allows, it really is a way of making money whilst working on the writing I do for me. My writing consists of the short stories and novels in progress that I hope will one day propel me into the realm of “published author”. I’ve been thinking that having my site focus on the services I can provide as a writer would also work just fine as my author “name recognition” platform.
What I’ve found is that it is very difficult to have one site do both of these things well. Oddly enough, whenever I take on a new freelance job, I’m:
a: relieved. The folks at VISA and the student loans will be happy with me (this month)
b: chagrined. I guess the Great American Novel will have to wait another month.
The site functions well as a place to land writing gigs but is doing virtually nothing in terms of preparing the world for George Angus the novelist. I’ve decided it is best to separate the two. The writing services site is going to take on that focus and I may ratchet the promotion down a bit. I’ll develop a different site to work as my author platform.
So for me it becomes a question of how best to accomplish what I really want to have happen. Maybe I’ll make the writing services site a static site and move all of my blog archives to the George Angus site. Maybe I’ll blog at both. Maybe I’ll just give up writing and become a cabana boy for rich tourists in some tropical third world country.
I guess my question for you folks is: What is your web site geared towards and is it geared towards what you really want? I don’t think it is a question that should be answered flippantly. I think it requires a bit of introspection and honest evaluation about what it is you are trying to accomplish. If freelance writing is what you want more than anything, then build your site with that focus and keep everything you do aimed in that direction. Really make it a site about freelance writing and do all that you can to attract those clients.
If you have something else in mind, change things up and clean things up. Don’t be afraid to shift your site to match your goals and priorities.
Okay, let’s hear it. What do you think?