Archive for December, 2009
Dear Diary …
By Mark Pepper I’m not sure about journal-writing. I don’t mean the type where you understandably record your amazing adventures in some awesome profession or when you document a trip to foreign lands; I mean the sort that is just between you and your diary about your everyday activities. You know what I mean: “Dear [...]
Where Are Your Freelance Writing Clients Hiding?
As a freelance writer, sometimes it feels like you’ve been inserted into some kind of freakish, twisted game of hide and go seek. You’ve been asked to close your eyes and count to ten and now that your eyes are open, you can’t find a single one to drag back to home base. Wisdom moment: [...]
How To Create The Write Mood
By Mark Pepper This is a moot point if you are a jobbing writer who has deadlines to meet. No client will be interested if you tell them you haven’t started their project yet because you are still waiting for the Muse to join you in front of your computer. Freelance work dictates that you [...]
Referrals – Money In The Bank
In a former life, I sold cars. Yep, I know it’s hard to believe, especially when there is this weird bias about buying a car from a guy wearing a kilt. Since car sales folk usually get paid through commission and not an hourly wage (hmmm. Sound familiar?) it’s important for them to establish a [...]
Do You Know Your Lifetime Customer Value?
Calculating your LTV could be one of the best exercises you do in your business. For those of you who are not familiar with this term, Lifetime Customer Value relates to the dollar worth any of your customers/clients have to your business in their lifetime – or in other words; for the term they stick [...]
Want to Succeed? Don’t Be Typecast
I remember when I heard the announcement last year that my illustrious Governor, Sarah Palin had been chosen as the Vice Presidential candidate for John McCain. My first thought wasn’t, “Coolio!” or “Awesome!” It was, “Holy crap. Tina Fey has SO got to do a Sarah skit.” How is that for being typecast? Okay, but [...]
Outsourcing For Beginners
Outsourcing is the art of working on your business and not in your business! The sooner you understand this fundamental truth, the faster your income will rise. If you currently struggle to move your freelance writing business to the next level then you are certainly not using the power of outsourcing. Why not? When I [...]
The Art of Freelancing
I would bet that most folks who end up being freelance writers didn’t while away the hours during grade school dreaming of writing web content for clients half way across the world. Yes, I believe some people did know that they wanted to write when they grew up. Maybe they had visions of entertaining the [...]
